Response Time: Hours.
Now: Under 2 Minutes.
An event photobooth company was managing every inquiry manually. We built a 4-workflow automation system that responds instantly, follows up automatically, and stops the moment someone books.
The Challenge
The Magazine Photobooth was handling all event inquiries manually. Someone would fill out the inquiry form, and the team would see it when they had time — which could be hours later. Follow-up depended on who remembered. When a lead didn't respond, nothing happened. By the time the team got back to someone, they had often already booked another company. There was no pipeline, no follow-up system, no structure — just people trying to keep up with inquiries while running events.
What We Built
We built a 4-workflow inquiry-to-booking system that runs without anyone managing it.
Workflow 1 — Instant Response: Every new inquiry triggers an immediate personalised response within 60 seconds. The message references their specific event type and package interest based on their form submission.
Workflow 2 — 5-Day Follow-Up: If the lead doesn't respond, a 5-touch sequence runs over five days across email and SMS. The moment they reply, the entire sequence stops and the contact is tagged for manual follow-up.
Workflow 3 — 14-Day Revival: Leads that go completely cold are automatically re-engaged two weeks later with a different angle — a limited availability message and a direct booking link.
Workflow 4 — Booking Confirmation: The moment someone books, all active sequences stop immediately. A confirmation sequence fires, the lead is moved to the booked pipeline stage, and the team is notified.
Alongside the workflows, we rebuilt the inquiry form inside GHL to match their existing website form exactly — capturing event type, date, venue, packages, add-ons, guest count, and SMS consent. We handled the full A2P registration end-to-end so SMS sequences could actually send.
Results
- Response time reduced from hours to under 2 minutes
- 4 workflows running 24/7 without human intervention
- 5-day follow-up sequence stops automatically on reply
- 14-day cold lead revival fires automatically
- All sequences stop the moment someone books
- A2P registration approved — SMS sending live
- Custom GHL form matching their website exactly
No lead is forgotten. Every inquiry gets the same fast, professional response regardless of when it comes in or how busy the team is. The team now shows up to conversations with full context already in place.
Want a System Like This?
Book a free 30-minute call. We'll look at your business and show you exactly what we'd build.